ABOUT

Mandalay is an evocative, and mysterious city - steeped in history, the former British colonial outpost has long kindled the imagination of explorers and adventurers alike. For Mandalay Rum, we created the Governor’s choice, an export brand that celebrated the colonial period, when Mandalay Rum was first distilled. We designed a bottle inspired by old rum receptacles from the colonial period, opting to purely engrave rather than apply any form of printing. The typography was drawn to be evocative of the era, whilst the pattern work was inspired from carvings found at ancient Mandalay temples. To accompany the bottle we created the Mandalay Gazette, a parody of a colonial outpost broadsheet. We populated it with humorous content and stories imbued with Mandalay Rum. The Gazette became the bottle wrap, and was repurposed to form a series of print ads as well as posters. We also crafted bespoke coasters for bar promotions that feature the illustrative elements from the bottle