ABOUT

When a client such as Renault says “we’re in” to bring back to life an iconic spanish campaign from the 90s like JASP (Jóvenes Aunque Sobradamente Preparados). Oh, man! You know it's only the beginning of a new adventure.

So we launched #JaspUpdated that aims of connecting with a new generation. Our campaign is featuring major spanish actor Eduardo Noriega who was also was a JASP, but we brought a young version of him thanks to deepfake.

Agency: Publicis
Chief Creative Officer: Oscar martinez
Executive Creative Director: Arturo Lopez
Art Directors: Alan Vera Salinas, Francisco de la Cruz and Jessica Puerta
Copywriter: Gonzalo Krause
Production: Prodigious
Photography: Carlos villarejo
Jewelry design: Laura Ponte

Order:
- Spanish Video Case
- Documentary