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INSIGHT

In elite football, fine margins separate the good from the truly great. Modern training is both advanced and holistic resulting in precious little differences between the physical, tactical and technical attributes of players. However, one great differentiator remains – the mind. That’s why the world’s best train their brains.

IDEA

Nike Football Pro Genius is a revolution in football training: a series of tools and techniques designed to help young footballers with the mental side of their game. It features six training tools: Counter Attack, Priming, Visualisation, Cross Anticipation, Rule of Three and Self-Talk – all exclusive to the Nike Football App as a mixture of interactive mobile games, audio tools and inspirational video content. The tools were developed with the world’s best footballers and renowned sports performance psychology and mind training experts.

IMPACT

Nike Football Pro Genius exposes young footballers to the importance of mental preparation in relation to performance – and gives them the tools and insights that can help them improve. The service marks Nike’s first foray into the increasingly important area of mind training, making the mental practices pro players build into their training regimes and match preparation available to all. 2.6 million Nike Football App users gained instant access on release day. The launch plan leveraged the power of Nike athletes with the combined social media reach surpassing 500 million.

Date created: June 2016 2016-06-01T00:00:00+0100
Date published: 1 December 2016 2016-12-01T20:35:08+0000

AWARDS

Ciclope Award
IAB UK Creative Showcase Award
shots Award

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AKQA has been a Contributor since 26th September 2016.

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Nike Football Pro Genius

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