Stevie
Senior Creative
ABOUT
Following an acquisition of RJ Bakery, the first part brief was to refresh and modernise the corporate identity to reflect the new vision.
After the activation of the new RJ branding, the brief was to then create a new consumer brand to incorporate several product lines. The products were to be sold into the cafe, convenience store and impulse markets.
The final brand is now a registered trademark and the final products are now in development.