ABOUT

*When Harry Met Hero launched 13/12/2016*

HOWND is a leading producer of cruelty free dog grooming products, with ambitious growth plans. The owners were looking to produce a film that could communicate the brand's ethos and values in a way that would connect with dog lovers.

They wanted something that had the potential to go viral and understood that rather than their product, a good story would need to take centre stage. They'd engaged with some prominent producers of pet films but none felt like the right fit. Either the vision for the creative was wrong or they lacked the desired passion and momentum.

That's when they got in touch with us.

"I came with the story I wanted to tell but it was the team at Crocodile Films who were able to visualise it and bring it to life. They knew exactly what the film would look like and from what angle it should be shot," said Jo Amit, Co-Owner, HOWND.

In addition to producing the film, we also took the lead in crafting the distribution strategy, which has resulted in millions of views.

"For us, the film is an extremely powerful tool. Not only do people get who we are and what we do so much quicker but it has also armed us with a clear understanding of our core audience demographic. We can now hone our message to ensure that all our marketing makes a big impact."

Campaign Vital Statistics
•Script and storyboards developed in 3 days
•Filming completed in 3 days
•Final edit completed and approved in 8 days

Within the first month:
•Over 4,000,000 views
•85k shares
•24k likes
•3k comments
•More views and engagement on Facebook than the Sainsbury Christmas Advert 2016
•Over 10,000 additional followers on Facebook