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As part of its Joy of Storage campaign, IKEA teamed up with Skype to create a rich media banner that tested the reliability of people’s home storage. Produced by Mother London and MediaMonks, the Passport Challenge asked Skype users if they’d like to win a £450 holiday. After accepting and activating their webcam, participants were surprised by a 30-second countdown in which they had to locate their passport and take a photo with it. Built in Flash, the throwback banner cleverly combines technology with the common human tendency of misplacing passports to gain further insights to people’s storage habits.

Date created: April 2016 2016-04-01T00:00:00+0100
Date published: 2 February 2017 2017-02-02T09:17:08+0000

AWARDS

EPICA Award - Silver
FWA - Favourite Website Award

Project featured: on 3rd February 2017 Contributor:

MediaMonks has been a Contributor since 31st January 2017.

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IKEA: Passport Challenge

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