Animated web infomercial for Fentimans. modelled, styled and animated by Martin Povey from an original concept by Toby Robinson (Two Yanks And A Brit UK)
The look and feel is based on the original wood cut style of the Fentimans logo and reference of textures from sacks and the 'old speckled hen' bottles. The sepia tone evokes metal oxide film of the era, but of course it is entirely animated.
The lead 'Mr Fentiman' character was based on previous live action promotional films and illustration's of the man himself.