Martin Povey Animation Director

ABOUT

Animated web infomercial for Fentimans. modelled, styled and animated by Martin Povey from an original concept by Toby Robinson (Two Yanks And A Brit UK)

The look and feel is based on the original wood cut style of the Fentimans logo and reference of textures from sacks and the 'old speckled hen' bottles. The sepia tone evokes metal oxide film of the era, but of course it is entirely animated.

The lead 'Mr Fentiman' character was based on previous live action promotional films and illustration's of the man himself.

Date created: February 2016 2016-02-01T00:00:00+0000
Date published: 8 February 2017 2017-02-08T16:28:36+0000

MADEIT CREDITS

  • FentimansClient

Fentimans 'Botanical Brewing Stories: Heritage'

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