MBA London

ABOUT

Everest wanted to bring to life their heritage. So we created a version of their 80's wrecking ball ad with Ted Moult. But this time doubled the weight to show how much Everest products have moved on and that 30 years later they're still 'fitting the best.'

We then developed an online version which autoplayed a section of the video and triggered a CSS animation of the other elements of the page. Not only did this entertain users, but it drove further engagement within the site.

Date created: October 2016 2016-10-01T00:00:00+0100
Date published: 3 February 2017 2017-02-03T12:49:28+0000

MADEIT CREDITS

  • Martin TroughtonClient
Annual 2017 ShortlistEverest wrecking BallWeb

Everest wrecking Ball

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