Concept: To promote Florida Hospital’s elevation of OB services and amenities and major renovation of labor and delivery
Execution: Through research, creative and media strategy, we trademarked the name The Birth Day Experience to encompass the hospitals OB services. We then developed an integrated campaign with the three phases surrounding pregnancy: Dream, Deliver, and Discover. Included in the campaign was print, outdoor, digital, cinema spot, and a landing page.
Results: Grew consumer awareness and increased market share