Blaze London

ABOUT

The Laserlight is no ordinary bike light – it makes you more visible at night than you would be in the daylight. It does this by projecting an image of a bike in front of you to increase your footprint on the road, alerting drivers and other road users to your presence and making you visible when otherwise invisible.

Launched in 2015, by urban cycling pioneers, Blaze, the Laserlight helps to improve a cyclist’s visibility over and above any other bike light on the market – making it the safest bike light on the road. A study conducted by the Transport Research Laboratory concluded that the Laserlight makes you 96% visible to bus drivers at night compared to 74% with a normal LED light.

By projecting the image of a bike ahead of the rider, the Laserlight tackles the biggest risk to urban cyclists – vehicles turning in front of their path when travelling straight ahead – which is the cause of 79% of cycling accidents. The efficacy of the Laserlight has attracted the attention of TfL and following a successful trial the technology is currently being fitted to all Santander Cycles in London.

In 2017, following the success of the Santander Cycles partnershp, the Laserlight will be trialled on Citi Bikes in NYC. The partnership will see NYC’s Citi Bike piloting Blaze Laserlights on 250 bikes.

A huge advantage of cycling in general is the bicycle’s tiny footprint on our cluttered urban roads. However, this can become a problem when a bicycle virtually becomes invisible in a driver’s blind spot. Cars, buses and HGVs occupy a much more prominent position, and as such get treated to more space. Urban cyclists can feel like the most microscopic of road users unless they have a means by which to increase their footprint and visibility; which is where the Laserlight comes into play.

Alongside all its safety benefits, the Laserlight was designed to be as effective as it is elegant. It’s patented, award-winning design makes it intuitive and simple to use as well as being easy on the eye. Its casing is made of beautiful aircraft-grade aluminum. 100% waterproof and built to withstand extreme vibrations, it is tough enough to survive the rain, wind, the grit and the potholes.

The Laserlight is easy to operate with gloved hands, wet hands, cold hands and even with one hand - that’s all you need to unclip the light from the handlebars. The smart control panel lets you know how much charge the Laserlight has so there’s no need to be caught short by flat batteries. And when it’s running low, charge it efficiently with the magnetic USB cable.

The Laserlight was the result of Blaze’s CEO & founder, Emily Brooke’s, final year university project. She adhered to the ‘ask, look, try, learn’ design principle to create a product that would genuinely impact upon personal safety, not just another gimmick in an already cluttered market.

Laserlight stats & facts:
● The laser is green because the human eye is most receptive to light of that wavelength (530nm).
● The Laserlight is not just the laser, it is also a white super-bright LED front light that works in flashing and constant modes and at two brightness levels (100 and 300 lumen).
● The batteries are lithium Sony cells, meaning that charge and discharge time is accurate. Also, they are powerful units and resilient enough to survive a summer of storage.
● Indicator lights mean that you can always check the power level in the battery, before, during or after a ride. And the Blaze Laserlight will always get you home. The power save mode, when the battery is 95% depleted, gives you an additional four hours of riding time before needing a charge.
● Thanks to the unique charging contacts, the Laserlight is fully sealed and waterproof. You could submerge one in up to 1m of water for over an hour!
● Bracket made of marine-grade steel, which will never rust

Date created: February 2017 2017-02-01T00:00:00+0000
Date published: 6 February 2017 2017-02-06T14:22:32+0000

AWARDS

Listed in the 100 hottest start-ups of Wired Magazine
Shortlisted by Smarta 100 as Most Innovative Business
Total Women’s Cycling Innovative Product of the Year
Winner Gaming and Tech of Hospital Club & The Guardian
Winner Nacue Varsity Pitch competition

MADEIT CREDITS

Project featured: on 9th February 2017

Laserlight

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