BBD Perfect Storm – The London Fire Brigade

The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year recruitment drive after a competitive pitch which was part of the new contract framework shared by the Greater London Authority family, including LFB and TfL. Saatchi & Saatchi and OTM also took part in the process. The agency’s appointment marks a shift in the creative strategy from the